11 powerful reasons why your sales suck
If you’re having a challenge consistently making sales and feeling good about selling, you could be replicating one or more of the following mistakes ineffective sales professionals tend to make.
Do you recognize any of these in you?
What small step can you begin to make today to improve?
- You are desperate to make the sale. Just like the poor old (or young!) sap in the dark corner of the seedy bar starving for a date tonight, the desperate sales professional is guaranteed to go home alone.
- You hate being sold. Buying and selling are two sides of the same coin. People hate feeling manipulated, but LOVE being sold what they want and/or need.
- You have low self-esteem. If this is your challenge, you’re not alone. Check out my article on The Rapunzel Complex that drives the behavior of many business owners and sales professionals.
- You do not truthfully see (or are not able to clearly articulate) the enormous value of the product or service you are selling. Without a high level of belief in your product or service, selling it consistently is not sustainable long-term.
- You fail to understand or embrace the concept that selling can be a spiritual practice.
- You refuse to define your ideal clients and target market because your service or product “can help everyone.” This philosophy/approach wastes time, money, and energy.
- You are learning (and relying on) sales tricks and closing techniques at the expense of real connection and relationship-building.
- You feel squeamish about ‘asking for the sale.’
- You don’t want to “bother people,” so you fail to follow-up consistently or at all.
- You don’t have a clear point of differentiation, so you find yourself always having to justify or compete on price.
- You have a poor or nonexistent sales process.
