Why you keep running into your professional twin

I met a man at a small business social who — after I had been introduced to him as a business sales coach — commented that the whole entrepreneurial business community seems to be full of coaches and consultants. At every networking event he had attended in the last several months, he’d met...

Why it’s better to be interesting than perfect

Growing up, I had a bad case of trying to be perfect.  Even today, I sometimes catch myself going down that once-familiar path. That’s all fine and dandy, except that “perfect” is impossible. And pretty depressing when you never quite reach the bar. A few years ago, Seth Godin addressed...

3 Powerful Ways to be “The Best” Without Actually Saying So

Being “The Best” in your industry is only a value proposition when someone else says it. When YOU say it, in most instances it comes off as either self-serving and therefore unbelievable, or the messaging is ignored because it just isn’t perceived as relevant to your audience. Which, by the...

Is my personal brand congruent with my business brand?

Here’s something that just came up that I’ve been rolling around in my head, and I’m hoping you can help me sort it out. Just the other day, it struck me suddenly to ask my friends on Facebook “What is my personal brand?” Looking back on that question as I type this right now, I...

Why your marketing needs to attract AND repel

When we’re talking about being magnetic in business as an entrepreneur, I think people believe it’s all about attraction — attracting the right clients, opportunities, partners, and publicity. Is that what you think of when someone says a person or company is “magnetic” or has a...

To get your facebook fan page up and running, I want to gift you my commission!

OK.  So I know this article may sound hype-y, but if you’ve been following The Magnetic Entrepreneur blog for any length of time, you know I don’t do hype. (I find hype decidedly UN-magnetic — at least not the kind of magnetism I’m interested in.) I invite you to read the article in...

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