3 Powerful Ways to be “The Best” Without Actually Saying So

Being “The Best” in your industry is only a value proposition when someone else says it. When YOU say it, in most instances it comes off as either self-serving and therefore unbelievable, or the messaging is ignored because it just isn’t perceived as relevant to your audience. Which, by the...

To uncover your prospects real needs and desires you just need to listen

Have you ever had the feeling that someone or something is trying to tell you something? About 9 months ago, I wrote an article about how we can stand out in the marketplace by cultivating better listening skills. Many would-be sales have been lost because the service provider or sales person offered advice...

Why you must always consider the lifetime value of your clients & customers

There are various compelling reasons to be in business for yourself, and making money certainly is at the top of the list. But, if you’re in it just for the quick buck, that one buck may be all you get! What I’m talking about is considering at all times the lifetime value of your client or...

How to save your online reputation before you have to!

Several years ago, we visited my partner’s father in Weed, California where the town itself (not including unincorporated areas) had a population of just under 3,000 people.  It’s not likely there is many more than that today. In a community that small, news travels pretty fast.  Everyone...

Gary Vaynerchuck tugs at my heartstrings during his visit to Portland

Two weeks ago, Gary Vaynerchuk visited Powell’s Books here in Portland.  I was so excited! If it weren’t for my good friend and mentor, Lori Richardson, I wouldn’t have known he was going to be in town. (Thank you, Lori!) Gary was in the middle of a book tour to promote both his new book...

Being available every minute of the day is not a competitive advantage

Lisa Nichols remarked once that she used to let men treat her poorly.  She lacked a powerful sense of Self and feared rejection, should she speak up for herself and her own needs. She perceived herself as open and giving and wondered why she so often found herself taken advantage of. Her troubles began...

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