Stand out in a crowded market by improving your listening skills

Are you a good listener? Most of us think we are. Dr. Scott Williams of the College of Business at Wright State University, agrees.  In an article he wrote on the subject, he refers to the study W.V. Haney reports on in his book Communication and Interpersonal Relations that surveyed more than 8,000...

You’re missing the boat if you fail to engage your customers as users

Last week, I read a blog entry by Web Consultant, Jim Kukral, The Difference Between Users & Customers.  Using Social Media versus Apple as examples, he quotes Jason Calacanis as asserting the following: “Facebook and Twitter have users. Apple has customers.  The difference?  Customers give you...

Being short-sighted can cost you a client and your reputation

My landlord and I were both having a glass of wine on my back deck a couple of weeks ago.  It was a BEAUTIFUL, sunny day in Portland and he (my landlord, who is fair-skinned) was having challenges keeping the sun out of his eyes because the deck umbrella had a mind of its own.  It went where IT wanted to...

Why I love Apple

I love Apple. I rode my bike downtown today (Portland’s Pioneer Place) to purchase a new power adapter for my now pretty old school 17″ PowerBook G4. When I walked in the store, it was PACKED.  I don’t think I’ve seen an Apple Store so packed with loyal disciples! So, I walk through...

Being Magnetic Means Selling What the Customer Wants, not What You Want.

So, you walk into the Apple Store. You’re excited (and a little nervous) because you’ve heard all about the iPhone, and you know it costs a few hundred dollars, but if it delivers what you want, you are happy to make the exchange, value for value. When the sales person approaches you and offers...

Why powncing and selling should not be uttered in the same sentence

I was reading with not a little bit of amazement the other day an article on Jill Konrath’s blog “Web Leads:  Pounce, Pause, Nurture or Wait?” This question was put to her (and 6 others) by Mike Damphousse, who sought various perspectives on what he should do after discovering that a...

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