Is my personal brand congruent with my business brand?

Here’s something that just came up that I’ve been rolling around in my head, and I’m hoping you can help me sort it out. Just the other day, it struck me suddenly to ask my friends on Facebook “What is my personal brand?” Looking back on that question as I type this right now, I...

Why your marketing needs to attract AND repel

When we’re talking about being magnetic in business as an entrepreneur, I think people believe it’s all about attraction — attracting the right clients, opportunities, partners, and publicity. Is that what you think of when someone says a person or company is “magnetic” or has a...

Why you should price your services based on the value you deliver, not on your time

I was talking to a client the other day who is still struggling with how to charge for his services and how much, specifically in terms of charging an hourly rate or a flat fee. Last week, the marketing strategist and copywriter Karri Flatla wrote an excellent (if controversial) article called The 3 Ps of...

Learning how to defeat overwhelm from Stever Robbins

Seems like everyone is running around like a chicken with it’s head cut off.  There are so many demands on our time, and when we work for ourselves, all the more it seems we’re driven mad juggling multiple projects. And at the height of our mania, it’s funny to hear people assert that they...

How to increase the lifelong value of your client through leveraging gratitude and thank you notes

Sending thank you notes or letters of appreciation has been a regular part of my life from an early age.  Since it’s pretty much second-nature at this point, I’m still taken aback when someone expresses surprise that I sent them a thank you note. Isn’t that what you’re supposed to...

Hone your magnetism by focusing on your strengths

I was talking with a former client of mine who has a stepson with learning disabilities and special needs. As I think of him now, I am reminded with a warm feeling in my heart of what a darling child he is.  He’s very loving — and a little tenderhearted — and whenever I see him, he’s...

« Older Entries