To most people I talk to, it’s a bit of a pill to swallow the whole idea of speaking to a prospects “pain.”
It just doesn’t feel right, to be pointing out what’s wrong.
Isn’t that negative?
Well, that certainly is one view.
Yet, very few of us go to the doctor because...
Halloween has never been a truly scary holiday to me.
For one thing, it’s my mom’s birthday, and that’s not very scary
(Happy Birthday, Mom!)
This year, I spent a large portion of Halloween Day at Kinko’s (now called FedEx Office) working on a project.
Having taken the light rail,...
Posted by
tshombe on Oct 26, 2011 in
branding,
marketing |
0 comments
I met a man at a small business social who — after I had been introduced to him as a business sales coach — commented that the whole entrepreneurial business community seems to be full of coaches and consultants.
At every networking event he had attended in the last several months, he’d met...
Posted by
tshombe on Oct 12, 2011 in
marketing |
2 comments
This past weekend was the Washington Auctioneers Association annual meeting, and I had the privilege of addressing them on Sunday morning.
That evening, they had the NW Auctioneers competition, where the auctioneers competed against each other!
Have you ever been to an auction?
It was THRILLING (to say the...
Being “The Best” in your industry is only a value proposition when someone else says it.
When YOU say it, in most instances it comes off as either self-serving and therefore unbelievable, or the messaging is ignored because it just isn’t perceived as relevant to your audience.
Which, by the...
Posted by
tshombe on Jun 30, 2011 in
blogging,
marketing |
0 comments
I’m always intrigued and excited to come across creative marketing ideas, aren’t you?
That’s what magnetic marketing is all about: keeping my mind open to the possibilities of reminding leads and prospects of the value and benefits of what I do in a way that catches their attention and...
