Virtually anyone you ask in business today will tell you that networking with other professionals in your industry and with members of your target/ideal clients is key to your success.
Many of those same folks will also admit (if only in secret!) that their own networking efforts have not yielded the results...
Recently I observed (and participated in) a discussion on an online forum about the different experiences people have had with different web hosting companies, and one of the challenges some had (There were more than one!) with GoDaddy is all the upselling it does whenever you make a purchase.
I have to...
Posted by
tshombe on Apr 13, 2010 in
marketing,
referrals |
0 comments
I was reading in Paul McCord’s Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals. It’s a compelling title because every business, whether in sales directly or not, would love to make a million dollar annual salary through referred business.
He illustrates...
Posted by
tshombe on Mar 23, 2010 in
marketing,
publicity |
0 comments
Last week I had the privilege of interviewing Rockstar Publicist and Bio Whisperer, Nancy Juetten, for March’s Sales Success Series segment.
I use “interview” loosely because Nancy actually gave away tons of content, expertise, and success tips anyone can use right away to give their...
In order for marketing (and subsequent selling) to be magnetically effective, first of all, you have to be speaking to the benefits your (potential) client wants or needs (in contrast with your own)
Secondly, with the specific client in mind, you need to appeal to them in a way that engages the emotions...
Posted by
tshombe on Feb 16, 2010 in
marketing |
0 comments
At its core, being a Magnetic Entrepreneur is about attracting clients and customers you are meant to serve.
Unfortunately, this simple concept is difficult for entrepreneurs to grasp. They are often found running around trying to be all things to all people, which ironically results in being nothing to no...