To most people I talk to, it’s a bit of a pill to swallow the whole idea of speaking to a prospects “pain.”
It just doesn’t feel right, to be pointing out what’s wrong.
Isn’t that negative?
Well, that certainly is one view.
Yet, very few of us go to the doctor because...
Halloween has never been a truly scary holiday to me.
For one thing, it’s my mom’s birthday, and that’s not very scary
(Happy Birthday, Mom!)
This year, I spent a large portion of Halloween Day at Kinko’s (now called FedEx Office) working on a project.
Having taken the light rail,...
Posted by
tshombe on Oct 26, 2011 in
branding,
marketing |
0 comments
I met a man at a small business social who — after I had been introduced to him as a business sales coach — commented that the whole entrepreneurial business community seems to be full of coaches and consultants.
At every networking event he had attended in the last several months, he’d met...
Posted by
tshombe on Oct 12, 2011 in
marketing |
2 comments
This past weekend was the Washington Auctioneers Association annual meeting, and I had the privilege of addressing them on Sunday morning.
That evening, they had the NW Auctioneers competition, where the auctioneers competed against each other!
Have you ever been to an auction?
It was THRILLING (to say the...
Being “The Best” in your industry is only a value proposition when someone else says it.
When YOU say it, in most instances it comes off as either self-serving and therefore unbelievable, or the messaging is ignored because it just isn’t perceived as relevant to your audience.
Which, by the...
When we are out in the world sharing our marketing and sales messages, much of our success (or lack thereof) has more to do with our expectations of future events than whether or not we execute a certain skill set perfectly.
You might say that we are prophets of sorts, in that we cause or influence to come...
