Archive for marketing
When you’re not serving ONLY your Ideal Clients, you’re being dangerous and irresponsible
At its core, being a Magnetic Entrepreneur is about attracting clients and customers you are meant to serve.
Unfortunately, this simple concept is difficult for entrepreneurs to grasp. They are often found running around trying to be all things to all people, which ironically results in being nothing to no one.
I love the way Stacey [...]
Why sales professionals need to follow up consistently and frequently
A friend of mine recently mentioned that if a prospect doesn’t call him back, he assumes they are not interested or decided to go with someone else. He feels uncomfortable following up because he doesn’t want to bother them.
Another colleague is in the medical field and expressed how much he hates having to sell a [...]
Spreading Seth Godin’s Random rules for ideas worth spreading
I know that reference to this Seth Godin article “Random rules for ideas worth spreading” has gone across the blogosphere a billion times already (and retweeted 10 times that.)
(How’s THAT for illustrating the spreading power of his own ideas?!)
As I mentioned on this blog a year ago, the thought leader in the realm of business, [...]
Why you must be masterful at marketing and sales no matter your profession
Back in 2005 when I began coach training at Terri Levine’s The Coach Institute, we were taught right away that training and practice would make us extraordinary coaches, but that wasn’t enough.
What’s a coaching business without clients?
We needed to put as much emphasis on becoming masterful at marketing and sales (or more) as we were [...]
How to employ human connection marketing as opposed to dog-eat-dog
That mindset is definitely still out there, alive and well. It’s a dog-eat-dog world, as far as sales and marketing is concerned.
And it seems the poor Used Car Salesmen get the brunt of it all, having to deal with the sleazy stereotype all of the time.
Unfortunately, some sales professionals fit this negative portrayal. In tough [...]
How to increase the lifelong value of your client through leveraging gratitude and thank you notes
Sending thank you notes or letters of appreciation has been a regular part of my life from an early age. Since it’s pretty much second-nature at this point, I’m still taken aback when someone expresses surprise that I sent them a thank you note.
Isn’t that what you’re supposed to do?
The truth is that everyone loves [...]
What fully embracing your personality in your marketing has to do with attracting your perfect clients
When I’m talking about being magnetic with your marketing, there really is no complicated secret.
It really boils down to embracing who you are, shamelessly being yourself, and unabashedly sharing your unique personality with the world.
It’s about having fun, which is pretty easy when you‚’re being yourself, since that‚’s what comes most naturally.
When you give up [...]
Why your marketing must be consistent and frequent
Recently, a chiropractor friend of mine asked me how real estate agents typically market themselves. I listed various things that you might expect, including print advertising, direct mail, telemarketing (cold calling), and internet marketing strategies….not at all different from the strategies most solopreneurs use.
I also mentioned the challenge real estate agents have distinguishing themselves from [...]
The squeaky wheel doesn’t always get the grease
C.J. Hayden says in the first line in the first chapter of her book, Get Clients Now!, that “Marketing is telling people what you do . . . over and over.”
This is true, but that doesn’t mean beating them over the head with it!
Sometimes because of excitement (or, desperation), an eager sales professional may come [...]
Cultivating Magnetism Means Conforming to Certain Social Norms
Seth Godin wrote about Social Norms today.
In the article, he explains that to the extent that a person naturally conforms to the rules of behavior of a certain clique, group, family or society, to that extent they feel included.
Similarly, a person who does not conform appropriately sticks out like a sore thumb.
Or, at the very [...]
