6 Reasons You May Be Sabotaging Your Networking Success

6 Reasons You May Be Sabotaging Your Networking Success
Posted by tshombe on Aug 10, 2010 in marketing, networking | 0 comments
Virtually anyone you ask in business today will tell you that networking with other professionals in your industry and with members of your target/ideal clients is key to your success. Many of those same folks will also admit (if only in secret!) that their own networking efforts have not yielded the results...
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Why upselling your clients is serving your clients

Posted by tshombe on May 18, 2010 in leverage, marketing, sales, sales process, sales tactics | 0 comments
Recently I observed (and participated in) a discussion on an online forum about the different experiences people have had with different web hosting companies, and one of the challenges some had (There were more than one!) with GoDaddy is all the upselling it does whenever you make a purchase. I have to...
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Add value by communicating that you work by referral on your voicemail

Add value by communicating that you work by referral on your voicemail
Posted by tshombe on Apr 13, 2010 in marketing, referrals | 0 comments
I was reading in Paul McCord’s Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals.   It’s a compelling title because every business, whether in sales directly or not, would love to make a million dollar annual salary through referred business. He illustrates...
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How to transform your boring bio into one that attracts the attention (and clients!) you deserve

Posted by tshombe on Mar 23, 2010 in marketing, publicity | 0 comments
Last week I had the privilege of interviewing Rockstar Publicist and Bio Whisperer, Nancy Juetten, for March’s Sales Success Series segment. I use “interview” loosely because Nancy actually gave away tons of content, expertise, and success tips anyone can use right away to give their...
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Good marketing happens when the target market experiences what it’s like to have what you’re selling

Posted by tshombe on Mar 16, 2010 in marketing, motivation, sales tactics | 0 comments
In order for marketing (and subsequent selling) to be magnetically effective, first of all, you have to be speaking to the benefits your (potential) client wants or needs (in contrast with your own) Secondly, with the specific client in mind, you need to appeal to them in a way that engages the emotions...
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When you’re not serving ONLY your Ideal Clients, you’re being dangerous and irresponsible

When you’re not serving ONLY your Ideal Clients, you’re being dangerous and irresponsible
Posted by tshombe on Feb 16, 2010 in marketing | 0 comments
At its core, being a Magnetic Entrepreneur is about attracting clients and customers you are meant to serve. Unfortunately, this simple concept is difficult for entrepreneurs to grasp. They are often found running around trying to be all things to all people, which ironically results in being nothing to no...
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