Selling services is very different than selling products.
A product can be seen, touched, sampled, given a test-drive. The features are tangible.
But, how do you see, touch or sample financial planning, business coaching, acupuncture?
That is why it is so important for service providers to resist talking...
It’s a shame that people tend to approach networking events suspiciously. More accurately, they view the other people at the networking events with suspicion.
For the most part, few attend these events with a plan, except hoping to run into someone who will buy their products or services. If this...
