Selling services is very different than selling products.
A product can be seen, touched, sampled, given a test-drive. The features are tangible.
But, how do you see, touch or sample financial planning, business coaching, acupuncture?
That is why it is so important for service providers to resist talking...
I can count on one hand the number of so-called elevator pitches (or 30-second commercials) I’ve been impressed with during the entire lifetime of my business.
The problem is that 30-second commercials or elevator pitches (or whatever you want to call them) typically sound contrived, confusing, and...
It’s a shame that people tend to approach networking events suspiciously. More accurately, they view the other people at the networking events with suspicion.
For the most part, few attend these events with a plan, except hoping to run into someone who will buy their products or services. If this...
Virtually anyone you ask in business today will tell you that networking with other professionals in your industry and with members of your target/ideal clients is key to your success.
Many of those same folks will also admit (if only in secret!) that their own networking efforts have not yielded the results...
