When you’re not serving ONLY your Ideal Clients, you’re being dangerous and irresponsible

At its core, being a Magnetic Entrepreneur is about attracting clients and customers you are meant to serve. Unfortunately, this simple concept is difficult for entrepreneurs to grasp. They are often found running around trying to be all things to all people, which ironically results in being nothing to no...

Why sales professionals need to follow up consistently and frequently

A friend of mine recently mentioned that if a prospect doesn’t call him back, he assumes they are not interested or decided to go with someone else.  He feels uncomfortable following up because he doesn’t want to bother them. Another colleague is in the medical field and expressed how much he...

Spreading Seth Godin’s Random rules for ideas worth spreading

I know that reference to this Seth Godin article “Random rules for ideas worth spreading” has gone across the blogosphere a billion times already (and retweeted 10 times that.) (How’s THAT for illustrating the spreading power of his own ideas?!) As I mentioned on this blog a year ago, the...

Why you must be masterful at marketing and sales no matter your profession

Back in 2005 when I began coach training at Terri Levine’s The Coach Institute, we were taught right away that training and practice would make us extraordinary coaches, but that wasn’t enough. What’s a coaching business without clients? We needed to put as much emphasis on becoming...

How to employ human connection marketing as opposed to dog-eat-dog

That mindset is definitely still out there, alive and well.  It’s a dog-eat-dog world, as far as sales and marketing is concerned. And it seems the poor Used Car Salesmen get the brunt of it all, having to deal with the sleazy stereotype all of the time. Unfortunately, some sales professionals fit...

How to increase the lifelong value of your client through leveraging gratitude and thank you notes

Sending thank you notes or letters of appreciation has been a regular part of my life from an early age.  Since it’s pretty much second-nature at this point, I’m still taken aback when someone expresses surprise that I sent them a thank you note. Isn’t that what you’re supposed to...

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