Is my personal brand congruent with my business brand?

Here’s something that just came up that I’ve been rolling around in my head, and I’m hoping you can help me sort it out. Just the other day, it struck me suddenly to ask my friends on Facebook “What is my personal brand?” Looking back on that question as I type this right now, I...

Nina Lewis shares 4 tips for writing compelling copy that converts

I met the Copywriter Nina Lewis last fall at Adam Urbanski’s Attract Clients Like Crazy boot camp. When I put the call-out for a copywriter to interview for Prospectpalooza! on how to write compelling copy that generates leads and converts prospects to clients, it was Adam himself who recommended...

Why your friends and relatives are doing business with somebody else

I think it was my sister telling me this story when she was a real estate agent. A colleague of hers — we’ll call her Roberta — was upset, complaining that her friend (Roberta’s) had called her up, excited about THE Perfect new home she was going to purchase. If it weren’t for...

John Jantsch explains how to stand out from everyone else who does what you do

I told my friend that I was going to attend this big networking event here in Portland, Oregon yesterday called Schmooze.  I guess they have these big 300-person events every quarter. He promised to introduce me to some new folks, even (I still feel like I’m getting my bearings in this city, even...

Why your marketing needs to attract AND repel

When we’re talking about being magnetic in business as an entrepreneur, I think people believe it’s all about attraction — attracting the right clients, opportunities, partners, and publicity. Is that what you think of when someone says a person or company is “magnetic” or has a...

Why and How to create compelling copy that converts

How are you doing communicating your marketing messages to your audience? Do they “get” you?  Are they responding to your messages in the way you are intending? Just think of the different types of marketing content a business uses.  I’m sure you are employing one or more of them. You may...

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