Why to choose and court a specific target market
Much has been written about how important it is for every service professional to pick and market to a specific group of people or businesses. We call this a “Target Market.” If you are like most entrepreneurs selling a professional service, not only do you NOT have a specific target market,...Why you must spend most of your time with “more probable” prospects and opportunities
Yesterday, I had the pleasure of interviewing the Sales Strategist, Lori Richardson, of Score More Sales. She offered several specific and easy-to-implement tips for maximizing your time as an entrepreneur in terms of business development and prospecting, all while having a great time at the same time. (For...When to use “free” as a marketing tactic
Recently, an internet marketer new to business asked whether offering her services for free in exchange for testimonials and recommendations would be a free trade. You may have wondered or considered the same thing. In certain specific instances, I can see such an arrangement working. However, I say that...Why you should price your services based on the value you deliver, not on your time
I was talking to a client the other day who is still struggling with how to charge for his services and how much, specifically in terms of charging an hourly rate or a flat fee. Last week, the marketing strategist and copywriter Karri Flatla wrote an excellent (if controversial) article called The 3 Ps of...How to Book Yourself Solid with Only Your Ideal Clients with Michael Port
Posted by tshombe on Apr 10, 2011 in lead generation, marketing, motivation, prospecting | 0 comments
One of the core benefits of being a Magnetic Entrepreneur is attracting your perfect clients.
And, not just a trickle!
We’re talking a consistent inflow of Ideal Clients that energize and refreshed you, clients who you have to pinch yourself and say “I can’t believe I get paid to do...
