I’ve dubbed Wednesdays “Gratitude Wednesday” on Facebook.

Every week, my first status of the day on Wednesday is something like “Hooray! It’s Gratitude Wednesday, again.  For what or whom are you grateful today?”

A little tardy one week posting this status, I knew people had come to expect and appreciate this question (and the answers others posted) when a friend messaged me with “Uh, Tshombe.  It’s Wednesday.”

My Facebook friends keep me on my toes!

Another friend of mine sent me an article explaining how gratitude makes us healthier.

Clearly, there are many reasons to make feeling grateful and expressing gratitude as regular and intentional as eating right, exercising regularly, and getting enough sleep.

But, what if gratitude is eluding you?

What if it’s becoming too much work?

I think there are at least two reasons gratitude can be a challenge for us, one of which is largely unconscious because it goes against commonly-held (but erroneous, in my view) notions of why and how to be grateful.

I specifically wrote about this first reason 2 years ago in the article Why gratitude may not be working for you.

It’s the philosophy behind a statement like “You should be grateful for the abundance of food on your plate because there are starving people in Africa.”

This is inaccurate reasoning for at least 2 reasons.

1. If this were true, then the inverse would also be true:  “If there were not starving people in Africa, you shouldn’t (or wouldn’t have a need to) be grateful,” and
2. The definition of pure gratitude is acknowledging and feeling celebratory about/toward the good that has already come to you. It doesn’t come out of comparing what you have in relation to what another does not have.

If you’re finding being grateful challenging, inauthentic, or at best temporary, this may be at the root.  Gratitude and guilt cannot coexist.

The other reason gratitude may be challenging or feel like too much work to achieve is related to a misunderstanding of what it means to manage emotional states of being.

A colleague of mine is currently doing a series on Gratitude for the month of November and she received a comment from one of her followers on Facebook who expressed that, although he was well-versed in the “theory” of gratitude, ” ‘Faking it until you make it’ feels like deep lying when the gut is wrenched in anger!”

I can understand that.

Since all of us spontaneously generate thousands upon thousands of thoughts every day, the majority of which we are not even aware of, it’s not reasonable to believe that in every moment we can somehow raise ourselves out of depression by thinking ourselves happy.

So, what can we do to get into a place where we feel grateful when we’re not feeling grateful right now?

Try on this exercise:

When in your life DID you feel grateful?  What were the circumstances?  How were you standing?  breathing?

How did that feel?

As you really get into the emotional memory, realize that you are remembering it right now.  Whatever that gratitude felt like then, call those feelings forward in this moment.

This is just a brief example of a very powerful exercise where you can borrow a memory from the past, “chew on it” in the present, and then call up the associated emotions.

Doesn’t that feel great?

(In my view, this is what is meant by the NLP exhortation to “Act as if.”  For more information, read What “Act As If” really means and how to do it.)

You actually have practice with this already.  Unfortunately, human beings are quite adept at borrowing bad-feeling memories from their past so that they can recreate those events and associated feelings in their present.

Why not use this skill on purpose (rather than by default) to generate the feelings you desire?

Later in our exchange, the man offered that it was actually inappropriate to try to change the feeling we are currently experiencing to a “better” feeling, because in so doing, we fail to receive the wisdom ‘The Universe’ is trying to teach us.

Sometimes, we “spiritual folk” complicate things for ourselves!

Yes, he is correct.  Resistance to any emotion causes it to get “stuck,” even when we might think we’ve managed to think positively in “negative” experiences.

Thinking positively may make you more enjoyable to be around, but if you are resisting your “bad” feeling emotions, it is predictable that achieving lasting gratitude is/will be a challenge for you.

Contrary to what the gentleman who was having trouble feeling grateful thought, I am not suggesting that you try to change your feelings.  Instead, the suggestion is to allow your feelings, and only after allowing them, move on to another one (in this case, gratitude.)

Emotions are meant to be transitory.  We have a whole range of emotions available to us the remarkable human beings that we are.  The problem is that we not only observe, recognize, and experience our range of emotions, but to varying degrees, we label them as good or bad depending on their level of comfort.

We can’t think ourselves grateful, although “thinking” plays a significant role in gratitude.

What we can do is notice we are feeling angry, depressed, sad, disenchanted, or any other so-called “negative” emotion; feel it fully; and even perhaps send love to it, as we recognize it as legitimate as any other good-feeling emotion.

What we’re doing is allowing the emotion to flow through us, not get stuck in us.

All that any emotion wants (just like any human being) is to be acknowledged and validated, not ignored or suppressed.

I’ve used feelings and emotions interchangeably here, but to make a slight distinction, I offer that once emotions get (and continue to get) stuck because we keep suppressing them in favor of something that feels better to us, they become feelings.

This means we become attached or identified with the feelings, and now they become who we are.  So, instead of feeling angry, we become an angry person.

Clearly, holding onto any emotion is not healthy.

When we feel a feeling fully, it opens up a clear space to create something new.  Now, we are open to actually see and feel gratitude.

When a feeling/emotion is allowed to flow through us, there is little-to-no difficulty moving  to another emotion; no system or formula is needed because (when permitted) flow is the natural order of things when it comes to emotions.

However, sometimes exercises can be of help.  This is why I offered the exercise where you borrow the emotion you desire to cultivate in the moment by engaging your powerful brain’s capacity to conjure up the memories when you experienced the emotion in the past.

Does that make sense?

In sum, pure gratitude is not dependent on the lack someone else may be experiencing.  You may not have considered this before, but it can very well be the reason gratitude remains illusive or seems “fake.”

Secondly, it may appear to be a whole lot of work for you because you have been resisting “bad” feelings.  You’ve been struggling to think happy thoughts because that’s what you “should” be doing, not because you actually feel happy.  Ironically, by repressing what is bothering you, you are setting up resistance to true, lasting gratitude.

Being grateful and expressing gratitude doesn’t have to be work or feel incongruent, but it does take intentionality and effort (at least initially).

As you practice being grateful – and perhaps using the exercise here to help you in the process – let me know how it’s going for you in terms of ease and flow.

Do you already have a practice that facilitates feelings of gratitude?

Please share in the comments!

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flickr license: Some rights reserved by SnoShuu

You have a service that can really help people to improve the quality of their lives.

You’re working hard.

Because you are not seeing fruit from your labors, you are naturally discouraged.  Maybe you start to wonder whether this selling thing is really your thing.

Maybe you just aren’t cut out to be an entrepreneur.

Yes, we get discouraged, depressed.

But, don’t lose heart!

We need you to keep on keepin’ on.  The people you are meant to serve are looking for you, even if right now it doesn’t feel like it.

“The darkest hour is just before the dawn.”

Several years ago, I was talking with my sister about the exercise program and healthy-eating plan she had just begun.

She was getting discouraged because she wasn’t seeing any real progress on the scale.

I told her to stop looking at the scale (I really was thinking she’d be better off throwing it into the ocean!) because it didn’t accurately tell her the true story.

In fact, it kept telling her she hadn’t lost a thing, and some days (God forbid!) it told her she’d gained a pound or two.

Have you ever had this experience?

The truth is that eating the right foods in the right amounts, along with cardiovascular exercise and strength training may actually maintain or even increase scale weight when improvement has in reality been made in both heart health and weight (fat) loss.

In other words, you’ve got to believe you’re becoming healthier when you are eating healthily and exercising even when there is no external evidence or confirmation of the fact.

And, EVEN if it appears contradictory in the moment.

What does that have to do with you and me in our spiritually-oriented businesses we are growing?

It may be that we might need to adjust our approach or get coaching or additional training, if what we are doing is not working.

(Investing in coaching and continuing education is essential, by the way, in any case.)

That said, it does not mean to give up and quit on your dreams!

A teacher friend of mine once said that when we give up on our own dreams we give permission for others to give up on theirs.

Who wants that on their hands?

Let me tell you another brief story.

When I was living in Bellingham, Washington, I planted some flower bulbs in a pot on the deck of my apartment.  I used quality soil, and I made sure the bulbs had full sun and adequate water.

The funny thing is that the next day when I went out to look at the pot, there still weren’t any flowers.

Same story the day after that.

AND the day after that.

Truth be told, it was a couple of weeks before I noticed the first green sprout.

Wouldn’t you think it a little ridiculous if I gave up after a couple of days and through the pot out, convinced that nothing was happening and pissed off that there were no flowers, yet?

We don’t have difficulty understanding that growth is actually occurring even though the present reality would have us think otherwise, as far as planting a seed or a bulb is concerned.

Why do we have such a hard time when we are working toward losing weight or growing our business or achieving any other measure of success or joy or happiness?

Know that 90% of everything in the world is created long before you or I see any physical evidence of it.

To turn a saying on its head “You’ve got to believe it in order to see it.”

It reminds me of a verse from the days when I was a student of the bible, Hebrews 11:1.

Maybe you know it?

“Now faith is being sure of what we hope for and certain of what we do not see.” (New International Version)

“Now faith is the assurance of things hoped for, the conviction of things not seen.” (Revised Standard Version)

“Now faith is the assurance of things hoped for, the evident demonstration of realities though not beheld.” (New World Translation)

For spiritual and heart-centered sales professionals and entrepreneurs, we have a change-the-world vision as the reason for what we are up to in the world.

Allow THAT to call you forth powerfully through the challenges, disappointments, discouragements rather than trusting in the illusory mirage our eyes would have us believe.

The world needs you.

I need you.

That’s why you’re here.

And, that’s why you must never, ever give up.

Like me, you’ve likely heard that the opposite is true.

In fact, I have espoused the virtues of creating accountability structures to support goal achievement and actively facilitated workshops that included exercises that encouraged public goal declaration.

Have I been wrong?

Research reported on by Derek Sivers in the TED video below certainly would indicate that I have been.

(I have to admit I was a tad bit apprehensive about sharing some of what I’m up to goal-wise after my strategic planning with a couple of close people in my life, but both were very supportive and encouraging.)

What do you make of this?

Compelling, isn’t it?

However, to me it doesn’t appear that it’s the declaring what you’re going to do that is inherently the problem.  It’s the FEELING (of satisfaction) you get when others to whom you’ve declared your goal acknowledge and congratulate you for making the commitment.

That feeling is the same feeling you would have received had you actually accomplished the goal.

Isn’t that why we want whatever we want in the first place?  Not for the thing, but for how we believe the thing will make us feel?

Now that you have that feeling, what’s the motivation to actually go all out to achieve that goal?

Theoretically, that makes sense.

But, before we take this at face value, consider this:

Though I haven’t read the studies Derek Sivers references, the 2009 published tests by Peter Gollwitzer described in the video do not seem to validate the conclusion Derek says it makes.

As you and I know, the facts are:

• One group keeps their goals to themselves.  They work the entire allotted time (45 minutes) on their goal.  They state they still have a lot of work to do to achieve their goal.
• The other group declares their goal.  They work on their goal 12 minutes less that the first group (33 minutes), stating that they felt closer to achieving their goal.

How does that prove, or even correlate, with the conclusion that declaring your goals (with presumably the acknowledgment and subsequent feelings of satisfaction) decreases the likelihood you actually achieve your goal?

Am I missing something?

What do YOU think?

Has this proven true in your own experience when publicly declaring or not declaring your goals?

What might be the implications for business, sales, and entrepreneurial goal setting and strategic planning?

You might say that we are prophets of sorts, in that we cause or influence to come into being what we foretell by our own expectations and attributions.

Similarly, we affect the world around us and the people in it. Our influence can be quite powerful, in fact.

Have you ever heard of the Pygmalion Effect?

It comes from the Greek Mythic character, Pygmalion, who — as the story goes — has no interest in women.  As a result, he decides to sculpt a statue of the “ideal woman”.

This he does, creating a beautiful woman out of ivory and naming her Galatea.

She was so beautiful that Pygmalion falls madly in love with her and prays to the goddess of beauty, fertility and love — the great Aphrodite — pleading that she bring the statue to life.

Aphrodite obliges, gives the statue life, and the pair live happily ever after.

A clear implication of this story is that we create others or create of others what we expect of them.  In this case, the statue was in a sense co-created by both Pygmalion and the goddess Aphrodite.

You may be more familiar with one of the many reinterpretations of the Pygmalion story, the most well-known of which is George Bernard Shaw’s play “Pygmalion” and its musical adaptation, “My Fair Lady.”

In the same way Pygmalion created Galatea, phonetics professor Henry Higgins’ great experiment was to refine the speech and manner of a Cockney flower girl, named Eliza, to create of her an English lady.

Henry Higgins had complete expectation he could pull this off.

If you know the story, you’ll remember his words to Eliza:

“Yes, you squashed cabbage leaf; you disgrace to the nobel architecture of these columns; you incarnate insult to the English language! I could pass you off as the Queen of Sheba.”

And another famous line:

“By George, Eliza. The streets will be strewn with the bodies of men shooting themselves for your sake before I’ve done with you.”

And he was not kidding.  Professor Higgins was able to create a member of the genteel class out of humble Eliza Doolittle.

Of course, he had the full cooperation of Eliza.

Yet, her decision to become a lady was largely influenced by Professor Higgins’ expectation that she could become one.

What does this mean for us?

Well, we must use our power consciously to influence for good. This is an awesome responsibility.

Not only do we have the power to create our own inspirational reality by choosing to perceive it in that light, we also can and in fact do likewise influence others.

What do you think of that?

Let us expect the very best of ourselves and of/from others . . .

. . . including our leads, prospects, and clients.

About 9 months ago, I wrote an article about how we can stand out in the marketplace by cultivating better listening skills.

Many would-be sales have been lost because the service provider or sales person offered advice or a diagnosis before listening deep enough to uncover the prospects REAL desires and needs.

Sadly, it’s often the case that the salesperson isn’t even aware that their own lack of sufficient listening was the culprit.

That’s not to say that listening deeply to what your prospects are telling you will always result in making a sale, but when you truly listen (instead of simply waiting for a break so that you can get your turn to speak), magic happens.

Let me illustrate what powerful listening looks like.

A few years ago, a client and I were meeting with a wedding officiant in West Seattle who was a candidate to perform the client’s wedding ceremony.  The officiant holds a Master’s degree in Pastoral Studies (MAPS).

I now have a basic understanding of what Pastoral Studies is, a rigorous graduate program rooted in Christian (Catholic) theology, history, and bible study.  However, at the time I did not, so I asked the officiant what Pastoral Studies is.

She gave an intriguing answer, one I was not expecting.

She said there was lots of intense study, research and writing in pursuit of the degree, but in the end “What I actually received was a degree in listening.”

A degree in listening?

Yes, she said.  She gave examples.

The officiant works in a clinic that offers couples counseling.  When in these sessions a spouse or partner is grappling with despair, she listens for the hope.

When a partner is intensely angry and is perhaps yelling and screaming, she listens for the silence.  It’s often what’s said after the silence — the pause — that reveals the feelings behind or underneath the anger.

How amazing, don’t you think?

I’d characterize it as inspiring.

In what specific ways might you use this in your marketing and sales of your products and services?

When might you be tempted to offer a solution, but instead ask another question or even simply remain silent for a few more beats?

I dare say you don’t need to get an MA in Pastoral Studies to work this caliber of magic with your prospects and clients.

You only need to listen.

What luck!  You make the best double chocolate chip brownies on the planet, so you proceed to whip up your famous recipe from scratch, carefully remembering to omit the nuts.  You also pick up some coffee from a local roaster.

As your guests arrives, they are greeted with the intoxicating aroma of freshly-baked brownies.

They sit down at the coffee table you’ve graciously prepared for them, and you serve them the freshly-brewed, local coffee.

They love it!

AND they love YOU.

The conversation is grand and inspiring, as you show genuine interest in what’s up in your guests’ world.

You tell them all about the fabulous brownies you baked just for them, all the fresh and organic ingredients you used, and the care you took to make sure they contained no nuts.

When they asked about if you’d made them for others in the past, you humbly answered yes, and how you had to keep all the windows and doors shut tight in the house with this batch, for fear the whole neighborhood who come ’round expecting to eat up all the brownies!

You pour them another cup of coffee.

And, suddenly, you start doubting yourself.

Are they just acting like the like double chocolate chip brownies and they really don’t?  What if they don’t like MY brownies I made just for them?

When they leave, will they tell their friends how I went on-and-on about my brownies and twisted their arm to get them to eat them?

Time’s up.  Your guests have to leave.

Knot in your stomach, you don’t even offer your guests the brownies you prepared specially for them.

Why?

You’re afraid of what they might think.

Sound ridiculous?

Yet, it’s a challenge faced by entrepreneurs and sales professionals all the time, and it occurs when we are focused on ourselves and the imaginary conversations in our heads, rather than on serving others, specifically our ideal prospects and clients.

Coach Molly Gordon of AuthenticPromotion.com described how this very thing happened to her in an article titled “Are your just-right clients wishing you’d ask them to the prom?”

She describes how she was having a blast giving tons of valuable content to a group of her “just-right” prospects gathered to listen and view her no-charge webinar.

Molly writes, “So long as I was in giving mode, it went fine,” but when it came time for her to invite them to take the next step with her for a fee, she admits “I was so preoccupied with what people would think that I lost touch with what would best serve them.”

Does this experience sound familiar to you?

For some reason, many (most?) of us operate from the assumption that once we ask for the sale we go from giving to taking.

If that was all there was to it, that might be OK.  But, notice that Molly recognized that when she was in “giving mode,” everything went well, but when it was time to transition to the selling conversation, “I fumbled the invitation.”

At least in this moment, it was the judgment piece that got Molly into trouble.  She judged giving as good and taking as bad.

And, who wants to look bad in front of prospective clients?

So, the one shift that we all need to make is primarily the evaluative one, that giving and taking are at opposite poles of an arbitrary value system.  The fact of the matter is, giving and receiving are two sides of the same coin.

You might say, then, that the selling conversation — properly executed out of right intention (just like the brownies you made especially for those specific guests) — IS giving.  In other words, making an offer following sharing great free content is simply an extension of the giving you’ve been doing all along.

I invite you to read Molly’s beautifully-written article for yourself, but there’s another key component I’d like to highlight to offer a different, empowering perspective.

Referencing her self-described ‘fumbled invitation,’ Molly surmises:

Over 100 people who had said they were interested never really got to consider the offer I was making. I didn’t even give them a chance to think about it and say no.

I decided not to risk rejection, and that cost all of us.

You didn’t give them the chance to say no?  Why choose that thought?

By allowing herself to leave “giving mode,” what Molly (and maybe you?) really didn’t do was give those people waiting for her to ask them to the prom the opportunity to say YES.

And, since when does the possibility of someone saying “No” mean risking rejection, anyway?

If you made my favorite double chocolate chip brownies (This is hypothetical, by the way.  Double chocolate chip brownies are not my favorite!) and then offered me some (with locally-roasted coffee, of course), but I said “Oh, no thank you,” does that mean I rejected you?

No.  Absolutely not.

It just means (for the time being, at least) I don’t want any brownies.

You know your products and services are perfect for your “just-right clients.” don’t you?

You know they will help transform and support their lives, their businesses, their relationships, don’t you?

Then, stop standing on the sidelines of your life, imagining what people are thinking of you.

Get out there and sell your brownies!

At the very least, when you’re NOT feeling motivated, the accountability partner is a built-in incentive to do it anyway.

My good friend and Mastermind Partner Caelan Huntress and I have decided to start our first day of P90X tomorrow, the fitness program designed by Tony Horton of Beachbody.com.

(Shameless Plug:  By the way, if you’d like to purchase any of the Beachbody fitness programs or nutritional supplements – like Shakeology –, be sure to access them via my site , as I am a Coach for Beachbody.)

We committed to each other that we would hold each other accountable to completing our daily workouts.

Today was our get-ready day.

We took Before pics and video, took our measurements and calculated our body fat percentage (I can’t believe I’m at 16.11% or 18.6% – two different methods yield the different results — Are you SURE you didn’t make a mistake, Caelan? LOL), and successfully completed the P90X Fit Test.

We also plan to post regularly online our progress.

How’s that for accountability?

The same holds true in business, wouldn’t you agree?

There are probably some super-amazing folks out there who are perpetually self-motivated, who do not know the meaning of procrastination or falling off the wagon.

Most of us, however, need accountability structures to support us in keeping in integrity with what we say is important to us.

After all, nothing great is ever accomplished alone.

What are you up to in your life and in your business?

Who makes up your success network of support and accountability?

(Hey Tony?  Are you reading this?  So, when are you and I getting a picture together?  Hmm?)

I was just talking to a friend of mine about something I’d just read and that I wanted to send him the source, but I couldn’t remember whether I’d read it on Twitter, LinkedIn, Facebook, somebody’s blog, or some other online source.

Or, the overload could simply be a product of poor filtering of what’s meaningful and relevant to us.

Of course, for that to be true, we’d have to be clear on what is meaningful and relevant to us, wouldn’t we?

Last year, my friend David Billings — the brilliant creative behind Sparky Firepants — took a month-long hiatus from Twitter.

This week, the Introvert Entrepreneur Beth Beulow, has proclaimed this week a “social media sabbatical,” which to her means no Facebook or Twitter.

Perhaps it’s time for you to enjoy your own Information Fast?

If you’re ready to take the plunge, here are my 4 suggestions to maximize the benefit during and after your Information Fast (of whatever duration you choose, preferably at least a week):

1. Enumerate all of your Information Inputs:  Write down every source of information that you are exposed to, whether it comes automatically (via an RSS feed for example or your home page when you open a web browser) or you access voluntarily.  This includes eLists and offline magazines.
2. Turn Everything Off.  If your habit is to read the paper first thing in the morning or to flip on the TV or radio to listen to the news, you may need to prepare ahead of time to manage your “fast.”  If practical, you might suspend (or even cancel altogether) subscriptions for the duration of this experiment.  If your podcast has business or productivity programs, switch it up to your favorite music.
3. Ruthlessly Unsubscribe from eLists.  I know this is difficult for some people, but you know you don’t read all those eLetters anyway.  Remember, you can always re-subscribe if you really miss the fabulous content
4. Enumerate All the Things Your Love to Do.  These often also fall into the category of “Things I never have time to do.”   Information Overload is like a cluttered environment.  Once you clean up your mental space, suddenly you open up space to pursue your other interests.

I guess there’s also a 5th step, and that is to evaluate your level of overload at the end of your Information Fast as compared to before you began.

You’ll undoubtedly find yourself feeling more balanced, as you strategically add back into your life only that which is relevant and meaning to you.

Whether it’s fear of success or fear of failure (or inadequacy) that keeps us from pursuing our dreams and becoming all that we are meant to be, Marianne’s words of love and wisdom still ring true.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.

We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?

Actually, who are you not to be?  You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us.

It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Do these comments inspire you?  What do they mean to you?

What impact have they had on you, and how you’ve handled fear of failure or fear of success?

How might these words support you as a sales professional or entrepreneur?

And, not just a trickle!

We’re talking a consistent inflow of Ideal Clients that energize and refreshed you, clients who you have to pinch yourself and say “I can’t believe I get paid to do this!”

The challenge for many of us is actually getting that magnetic flow started in the first place and then sustaining it over the life of our business in a way that inspires us and those we are meant to serve.

That’s why I am super-excited that one of my friends and mentors, Michael Port, will be a Guest Expert for Prospectpalooza! this Thursday, April 14 at 10 am Pacific / 1 pm Eastern.

The topic of the interview is how to identify your target market and ideal clients in order to attract the perfect leads, how that’s the simplest, easiest, and fastest way to generate qualified leads, close more sales, and make more money.  What Michael teaches is simple and even fun to learn and implement.

I was recently sharing with a client Michael’s progression over the years as a Magnetic Entrepreneur as a model for what my she also could achieve.

For example, marketers talk about the service professional’s product & services business model, where prospects and leads are systematically conducted through investable opportunities as a logical way for them to come to know, like and trust you.

I shared with this client how over the years, I actually went through Michael’s system in pretty much a step-by-step fashion, from special report to 3-CD set (apparently now unavailable.  I guess mine just may be a collector’s item!) to the Think Big Revolution to Live Event (in Vancouver, British Columbia) to 15-week Intensive to buying his first book and participating in its Cinco de Mayo Amazon Launch, and so on.

How would you like to have your ideal clients to naturally be attracted to you and your various investable opportunities?

What if, instead of nervously anticipating the future of your business, you knew exactly how to create a steadily booked solid business, filled with ideal clients?

This complimentary tele-interview is just for you!

Here are the details:

WHAT:  Tele-Interview with Michael Port on How to Book Yourself Solid

WHEN:  Thursday, April 14, 2011 at 10 am Pacific / 1 pm Eastern

WHERE:  Your Telephone

=> Dial: 712-432-3100

=> Enter: Access Code 174809

There is no cost for this LIVE interview, and there is nothing to opt-into, as Michael’s tele-interview is part of the celebration we’re calling Prospectpalooza!

(You should note, however, that registration is required in order to receive the replay recording of the interview.  If that is important to you, register at http://Prospectpalooza.com.)

To get a taste of the actual outcomes in store for you, in just 60 minutes, Michael (known as “The one to call when you’re tired of thinking small”) will show you:

• Why most marketing for the service professional doesn’t work and what to do about it.
• How to get hired by only the most ideal clients so you fall in love with marketing and selling.
• The 3 things you need to develop your personal brand so you decide how you’re known.
• How to talk about what you do without sounding confusing or bland – and without using an elevator speech.
• PLUS, answers to your most pressing questions!

I consider Michael a friend and I am delighted to share him with you for this special interview.  You’re going to love this tele-interview!

See you on the call!