Why you need to know where you’re going if you want to get there
One of the first things my clients and I work on together is getting crystal clear on what they want. This is surprisingly difficult for many of us because we don’t have much practice in it, despite there being no lack of seminars, books, trainings, and workshops on goal setting and making sure they...Good marketing happens when the target market experiences what it’s like to have what you’re selling
In order for marketing (and subsequent selling) to be magnetically effective, first of all, you have to be speaking to the benefits your (potential) client wants or needs (in contrast with your own) Secondly, with the specific client in mind, you need to appeal to them in a way that engages the emotions...Why You’re Struggling With Selling
“Nothing happens until somebody sells something.” — Arthur H. “Red” Motley Isn’t it interesting that buying and selling is what makes the world go ’round, and so many entrepreneurs and sales professionals persist in struggling with the whole idea of...What Tom Ziglar has to say about Life, Winning, Success, hot sauce and the family dog Max
Why you are repelling clients rather than attracting them
Posted by tshombe on Feb 11, 2010 in coaching programs, customer service, motivation, sales process | 0 comments
Being a magnetic entrepreneur isn’t limited to attracting clients.
In fact, you may find that you are doing more repelling than attracting.
Why is this?
Well, there can be many reasons why the magnetic poles between you and your ideal clients are all askew, but a foundational piece may be a focus...
