Being short-sighted can cost you a client and your reputation

My landlord and I were both having a glass of wine on my back deck a couple of weeks ago.  It was a BEAUTIFUL, sunny day in Portland and he (my landlord, who is fair-skinned) was having challenges keeping the sun out of his eyes because the deck umbrella had a mind of its own.  It went where IT wanted to...

How to give your clients and prospects what they MOST want

I once worked for a company where, no matter our suggestions (We were essentially part of the management team), they didn’t consider them worthy of implementation. That was fine.  Except that they went on to spend thousands of dollars on an external consultant who offered nearly-identical advice they...

Add value by communicating that you work by referral on your voicemail

I was reading in Paul McCord’s Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals.   It’s a compelling title because every business, whether in sales directly or not, would love to make a million dollar annual salary through referred business. He illustrates...

What fully embracing your personality in your marketing has to do with attracting your perfect clients

When I’m talking about being magnetic with your marketing, there really is no complicated secret. It really boils down to embracing who you are, shamelessly being yourself, and unabashedly sharing your unique personality with the world. It’s about having fun, which is pretty easy when...

Reminding clients that you primarily work by referral benefits both you and them

Aren’t referrals great? Every business person loves referrals because there’s absolutely no selling. They clients already think you’re the best because someone who they trust has told them so. Unfortunately, most people (me included) don’t have a system or a plan for consistent,...

How to get more referrals from friends and family

People do business with people they know, like and trust, right? Then, why do most people seldom receive referrals from their friends and family?  When was the last time your mother, brother, next-door neighbor or bowling buddy passed along a referral to you? I just read an article some time ago about this...

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