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Archive for sales tactics

Jonathan Farrington shares how to become a sales superstar in 2010

A month ago I attended a Sales Webinar Masterclass, led by globally-recognized Business Coach and Sales Strategist, Jonathan Farrington.
These masterclasses are about $60 for non-members, but my fabulous friend (the Sales Coach & Fundraising Auctioneer) Lori Richardson gifted me this one for free.  (Thank you Lori!)
The topic was “How to Become a Sales Superstar in [...]

Why sales professionals need to follow up consistently and frequently

A friend of mine recently mentioned that if a prospect doesn’t call him back, he assumes they are not interested or decided to go with someone else.  He feels uncomfortable following up because he doesn’t want to bother them.
Another colleague is in the medical field and expressed how much he hates having to sell a [...]

Why using “negative” emotions are not the best way to get more sales

Last month, my colleague and good friend, Caelan Huntress, authored a video blog post called Negative Emotions Working for More Sales.
(You can view Caelan’s 3-minute-52 second video by clicking the link above or by accessing it here below this blog entry.)
This is an intriguing thought because of its apparent paradox.
Caelan subscribes to the now-familiar-but-ancient-school-of-thought described [...]

What’s Inner Genius Got to Do with Business & Selling Success?

Did you catch yesterday’s Sales Success Series Tele-Call with Coach Iyabo on how to tap into “Inner Genius” for business and sales success?
Today I’m committed to relaxing and essentially doing a whole lot of nothing (It’s my birthday!  Happy Birthday to me!!!), but first I wanted to share with a couple of key take-aways from [...]

What fully embracing your personality in your marketing has to do with attracting your perfect clients

When I’m talking about being magnetic with your marketing, there really is no complicated secret.
It really boils down to embracing who you are, shamelessly being yourself, and unabashedly sharing your unique personality with the world.
It’s about having fun, which is pretty easy when you‚’re being yourself, since that‚’s what comes most naturally.
When you give up [...]

The squeaky wheel doesn’t always get the grease

C.J. Hayden says in the first line in the first chapter of her book, Get Clients Now!, that “Marketing is telling people what you do . . . over and over.”
This is true, but that doesn’t mean beating them over the head with it!
Sometimes because of excitement (or, desperation), an eager sales professional may come [...]

Being Magnetic Means Selling What the Customer Wants, not What You Want.

So, you walk into the Apple Store.
You’re excited (and a little nervous) because you’ve heard all about the iPhone, and you know it costs a few hundred dollars, but if it delivers what you want, you are happy to make the exchange, value for value.
When the sales person approaches you and offers to assist you, [...]

Why powncing and selling should not be uttered in the same sentence

I was reading with not a little bit of amazement the other day an article on Jill Konrath’s blog “Web Leads:  Pounce, Pause, Nurture or Wait?”
This question was put to her (and 6 others) by Mike Damphousse, who sought various perspectives on what he should do after discovering that a prospect had apparently visited Mike’s [...]

What does generational marketing have to do with selling?

Are you familiar with C. J. Hayden’s 28-day customizable marketing guide, Get Clients Now!?
It’s a great program because has built into it focus, direction, accountability, and constant feedback.  It’s brilliant that it offers a program that is only 28 days, because the mind tends to go into overwhelm whenever it’s subjected to change or something [...]

Why techology without quality service sucks big time

I just read another interesting, hard-hitting article by Marc Davison on the 1000Watt Blog, Where’s mom when you need her?.
It was posted the end of April 2008, but still very relevant to real estate agents today and really, to any and all sales professionals.
Marc begins by alluding to the good ol’ days of real estate [...]