Why upselling your clients is serving your clients

Posted by tshombe on May 18, 2010 in leverage, marketing, sales, sales process, sales tactics | 0 comments
Recently I observed (and participated in) a discussion on an online forum about the different experiences people have had with different web hosting companies, and one of the challenges some had (There were more than one!) with GoDaddy is all the upselling it does whenever you make a purchase. I have to...
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Good marketing happens when the target market experiences what it’s like to have what you’re selling

Posted by tshombe on Mar 16, 2010 in marketing, motivation, sales tactics | 0 comments
In order for marketing (and subsequent selling) to be magnetically effective, first of all, you have to be speaking to the benefits your (potential) client wants or needs (in contrast with your own) Secondly, with the specific client in mind, you need to appeal to them in a way that engages the emotions...
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Jonathan Farrington expands on the meaning & importance of the Sales Success Pyramid

Jonathan Farrington expands on the meaning & importance of the Sales Success Pyramid
Posted by tshombe on Mar 11, 2010 in sales, sales process, sales tactics | 0 comments
I recently reported on renown Sales Strategist and Business Coach, Jonathan Farrington’s Sales Webinar Teleclass on How to Become A Sales Superstar in 2010.  Here he expands on why he constructed the Sales Success Pyramid in the way that he did. I’m honored to have a man of Jonathan...
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Jonathan Farrington shares how to become a sales superstar in 2010

Jonathan Farrington shares how to become a sales superstar in 2010
Posted by tshombe on Mar 2, 2010 in sales, sales process, sales tactics | 6 comments
A month ago I attended a Sales Webinar Masterclass, led by globally-recognized Business Coach and Sales Strategist, Jonathan Farrington. These masterclasses are about $60 for non-members, but my fabulous friend (the Sales Coach & Fundraising Auctioneer) Lori Richardson gifted me this one for free....
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Why sales professionals need to follow up consistently and frequently

Why sales professionals need to follow up consistently and frequently
Posted by tshombe on Feb 9, 2010 in marketing, sales, sales process, sales tactics | 0 comments
A friend of mine recently mentioned that if a prospect doesn’t call him back, he assumes they are not interested or decided to go with someone else.  He feels uncomfortable following up because he doesn’t want to bother them. Another colleague is in the medical field and expressed how much he...
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Why using “negative” emotions are not the best way to get more sales

Posted by tshombe on Jan 26, 2010 in sales, sales tactics | 0 comments
Last month, my colleague and good friend, Caelan Huntress, authored a video blog post called Negative Emotions Working for More Sales. (You can view Caelan’s 3-minute-52 second video by clicking the link above or by accessing it here below this blog entry.) This is an intriguing thought because of its...
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