Why people hate sales professionals

You’ve probably heard people say — maybe you’ve said it yourself — they hate being sold. I think that’s completely untrue. People love to buy, which means they love being sold. What they really mean when they say they hate being sold is they hate feeling pressured to buy...

Why upselling your clients is serving your clients

Recently I observed (and participated in) a discussion on an online forum about the different experiences people have had with different web hosting companies, and one of the challenges some had (There were more than one!) with GoDaddy is all the upselling it does whenever you make a purchase. I have to...

Let me help you sky-rocket your sales this year

My friend Kim Nishida (Kim is a Small Business Coach and the Creator of ProfitableCommunities.com) reminded me it’s nearly the end of the first quarter of 2010, asking pointedly on Twitter:  ”What grade would you give yourself at this point?” So, let me ask you: “What grade would...

Good marketing happens when the target market experiences what it’s like to have what you’re selling

In order for marketing (and subsequent selling) to be magnetically effective, first of all, you have to be speaking to the benefits your (potential) client wants or needs (in contrast with your own) Secondly, with the specific client in mind, you need to appeal to them in a way that engages the emotions...

Jonathan Farrington expands on the meaning & importance of the Sales Success Pyramid

I recently reported on renown Sales Strategist and Business Coach, Jonathan Farrington’s Sales Webinar Teleclass on How to Become A Sales Superstar in 2010.  Here he expands on why he constructed the Sales Success Pyramid in the way that he did. I’m honored to have a man of Jonathan...

Why You’re Struggling With Selling

“Nothing happens until somebody sells something.” — Arthur H. “Red” Motley Isn’t it interesting that buying and selling is what makes the world go ’round, and so many entrepreneurs and sales professionals persist in struggling with the whole idea of...

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