Direct Marketing is alive and well
With all the new media and Web 2.0, some are quick to sound the death knell for direct marketing. I recently received an email from a friend detailing how to get off various junk mail lists.
With the Blogs, Facebook, LinkedIn, and all the rest, it would appear that few would be wasting their time with ads, mailers, postcards, and other forms of traditional direct marketing pieces.
Not so, says Copywriting Guru, Bob Bly. He points out that direct marketing is alive and well, contrary to its detractors. (This also confirms what my coach trainer, Terri Levine, teaches and uses in her own practice, to great success.)
Bob Bly says:
If “no one reads direct mail anymore” as one blogging consultant told me recently, why are advertisers spending more than $58 billion a year on it?
Are they insane? Do they love to throw away money?
Clearly, direct marketing is not going the way of the dinosaur anytime soon. Most real estate agents and other sales professionals use some form of direct marketing. Unfortunately, consistency is lacking in many cases.
Are you using direct marketing in your practice? Have you been successful?
Do you integrate old media with new?
