Good marketing happens when the target market experiences what it’s like to have what you’re selling
In order for marketing (and subsequent selling) to be magnetically effective, first of all, you have to be speaking to the benefits your (potential) client wants or needs (in contrast with your own)
Secondly, with the specific client in mind, you need to appeal to them in a way that engages the emotions (people nearly always buy based on emotions – how they perceive making the purchase will make them feel – especially high-ticket items, and later justify the purchase based on factual information) and compels them to see, feel, and experience what their life will be like to have what it is you are offering.
Good marketing (tailored to a specific market segment) is good marketing, and here is an excellent example:
You can check out the full story and the insightful comments below the video by clicking here.
This example, of course, is of a higher-end real estate transaction opportunity which may or may not pertain to you, but how can you use the same principles (and technology) to engage the senses and the emotions of your audience?
