How to create more buzz to magnetically attract more and better clients
One of the most magnetic marketers I know is Joe Nunziata. I aspire to be like him in many ways, and after being exposed to him, I think you will be, too.
I am on Joe’s e-mailing list, and he always offers something of value, something practical that I can take away and use in my life and/or business.
I came across one of his eNewsletters where he offers this great little story about how to create more “buzz” about you and your business, so that your perfect clients are drawn like a magnet to you.
I was listening to a real estate agent, who was explain how tough the market is right now, that there’s a lot of inventory out there that just isn’t moving very quickly. This is a recurrent theme people in conversations across the selling professions.
In view of this, your proverbial ears should perk up at the prospect of becoming more magnetic in your marketing.
I thought about summarizing Joe’s article, but I’ve decided to share it in its entirety for you. If you’re ready to learn the secret to creating good “buzz,” good word-of-mouth about how you are the best in your industry, read every word and then go out and find ways to put it into practice.
First, let me briefly give you some context. Joe had just made the point that he is always looking for examples of companies who are great at Customer Service, who are proactive about implementing client retention strategies.
When done effectively, Joe says, this creates the good “buzz” that I was just mentioning that attracts business to you because everyone’s running around saying that you’re the best.
With that introduction, here’s Joe’s great article that drives the point home about how impressed he was with the awesome and unexpected customer service he experienced from the discount airline carrier, Jet Blue Skies.
Ask yourself as you read it how you, too, can consistently offer this same level of magnetic buzz-creating customer service.
– Tshombe
By Joe Nunziata
Jet Blue Skies
A few weeks ago I attended a terrific Internet marketing workshop hosted by my friend, David Frey. He is a great marketer and truly a genuine person. The event took place in his hometown in southern Houston. I usually fly American Airlines, but they do not offer non-stop flights to Houston’s Hobby Airport. Jet Blue had a flight going direct, so I decided to book my flight with them.
If you are not familiar with Jet Blue, they are a discount carrier based out of New York. The key to their success is doing little things that make a big difference. One of their greatest features is they have live satellite television at every seat. You can watch your favorite shows, on 36 channels, as you fly. They offer only snacks and beverages, no meals, and the staff is just plain nice to everyone.
Due to bad weather in New York, my flight home was delayed for 90 minutes. We were already on the plane, so the Captain came out and told us we could stay on and watch television or we could de-plane. I decided to stretch my legs and make a few calls from the terminal so I got off. We were all told to stay close to the gate because if the weather improved we would be leaving earlier.
Approximately 15 minutes later, two Jet Blue employees walked to the gate, one carrying a stack of pizzas and another cases of water. Every passenger was offered pizza and a bottle of water for their inconvenience. The announcement made was, “we are sorry for any inconvenience, please have some pizza while you are waiting.” I have been delayed on many airlines and at many airports, sometimes for more than 4 hours, and have never been offered anything. In most cases, I would settle for an explanation and a smile.
This is something I will always remember, especially when booking my next flight. In addition, I have told this story to many people and I am sending it out to my entire list of contacts [Tshombe sidenote: and I – who had never even heard of Jet Blue before this, much less have ever flown them – am sharing this experience on my blog and will be sending it out to my contacts, as well]. Now that is what I call good “buzz.” It was a simple gesture, but it is unheard of in the airline industry and was meaningful to me and all of the other passengers on that flight.
Creating More Buzz
Most business owners and salespeople are looking for dramatic events to create good word-of-mouth. I have found that simple, unexpected things create the most goodwill and good “buzz.” I offer a lot of free e-courses, tele-seminars, newsletters and coaching calls. All of these things create good will between me and my clients. I am constantly offering them information that will help them succeed.
If you are always trying to just sell something, people will begin to view you in a negative light. We all want to make sales, but delivering additional value is critical to client retention. When you are in the feeling of giving you are vibrating at a higher energy level. Think about how you feel when you are giving someone a gift. This is the same feeling you are vibrating when you are giving unexpected value to your customers.
This type of energy is positive and extremely magnetic. People are drawn to this energy like moths to a flame. Suddenly people are asking you how they can buy your product or service. All good “buzz” is based on the energy vibration behind the action. When your intention is to help others they have no choice but to want to help you. That is how true magnetism really works.
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So what’d you think?
What are you going to do next to begin generating buzz by adding value to the experiences your customers and potential customers have with you?
If you’re wanting to learn more concrete ways to attract business rather than chasing it, Joe offers a great program that will do just that. It’s called the Attractor Sales Program, based on his best-selling book (which I have!), Spiritual Selling.
ALSO, Just in!: I have the special honor of personally interviewing Joe Nunziata on what every salesperson needs to do to be successful in The New Economy in just a few short weeks, and you can join us!
Sign up at http://SalesSuccessSeries.com to get notified of the details of this exclusive tele-cast interview that will be happening on Thursday, June 18 at 3 pm Pacific Time.
This is very exciting, as the Joe Nunziata interview will kick off my new teleseminar Sales Success Series, so make sure you’re there as together we make some Magnetic History!
