How to increase the quality and quantity of your referrals
I’m looking at a real estate agent’s business card that says in bold type “I Love Referrals.” I had to chuckle.
Doesn’t everybody love referrals?
On the other hand, how many times have you received a referral, only to find out that you were essentially wasting your time (and that of the referral) because they weren’t a match for you. They weren’t your ideal client; they weren’t your “magnetic match.”
So, it’s not just any ol’ referral we’re after. We love quality and qualified leads and referrals.
And the best way to do this is to manage how referrals come to us and from whom.
Master marketer and creator of Duct Tape Marketing, John Jantsch, says you do this by building strategic partner networks. These are businesses and entrepreneurs who serve the same target market as you do (in the case of real estate agents, this would include mortgage brokers, financial advisers, staging professionals, etc.).
But here’s the kicker. You need to handpick these professionals; you know and trust that they will give your clients and others you refer to them VIP treatment. You get what you cultivate.
You could say that you and your strategic partners have a magnetic connection already and you know that your clients — who love you! — will also love them.
In this way both you and those in your strategic partner network receive quality leads and referrals.
How does this work?
It, of course, requires planning, nurturing, and developing a system, but it’s well worth the effort. You might say that quality referrals are the lifeblood of your business.
John personally explains just how to do this in this short video clip. I think it’s phenomenal.
What do you think? How and when will you begin implementing this powerful strategy in your business?
