How to transform your boring bio into one that attracts the attention (and clients!) you deserve
Last week I had the privilege of interviewing Rockstar Publicist and Bio Whisperer, Nancy Juetten, for March’s Sales Success Series segment.
I use “interview” loosely because Nancy actually gave away tons of content, expertise, and success tips anyone can use right away to give their boring bio a complete makeover.
As Magnetic Entrepreneurs, it’s our responsibility to make it easy for our perfect clients to recognize that we offer the perfect solution to
the challenges they are facing.
What if the bio on your web page or one-sheet handout or on your social media sites actually repelled rather than attracted clients,
opportunities, and the media?
What if this were the case and you don’t even know it?
It’s easy to recognize other people’s bios as boring (bankers, mortgage professionals, real estate agents, etc. all seem to vie for first place in the Boring Bio Department, I’m afraid); not so much when we’re looking at our own.
Nancy explains that your “clear, compelling, and concise biography . . . should reinforce your expertise, establish your credibility, and
serve as a powerful magnet to attract the right kinds of engagements to you and your company.”
Is this true for you?
Check out this before-and-after bio example on Nancy’s blog at http://BetterBio.notlong.com.
Can you see how the After-Bio packs a better punch?
I would like you, too, to finally banish your boring bios and create compelling one’s that showcase and sell you and your magnetic self!
People want to know with their very first impression that you are the answer to their prayers.
A winning bio can help.
So, go right now to http://SalesSuccessSeries.com/njuetten/reg.html to sign up to receive your copy of the replay recording.
When you listen to the recording, you’ll not only learn
- What’s wrong with your bio and how to fix it
- How to get celebrated in your own backyard . . . and beyond
- How to integrate ongoing publicity into your existing marketing for maximum impact
- How to get the publicity you deserve without breaking the bank (It actually costs very little)
you will also hear Nancy really showcase her expertise by workshopping two bios of two very different entrepreneurs (Angel Investor &
Serial Entrepreneur Alicia Castillo from Perth, Australia; and Risa Davis, a Real Estate Broker/Agent from Portland, Oregon, United States) live on the call.
The transformation in just those few minutes was amazing. As Nancy describes it, their bios went from “boring, bland, and boilerplate” to “memorable, remarkable, and really great.”
Here’s how an attendee to the live call described the Bio Makeovers:
Be sure to get your copy of the replay and listen right away, as Nancy announces several bonus gifts (one of which expires on March 31) at the end of the call, including opportunities to work one-on-one with her at special prices.
A winning bio is another magnetic tool in your publicity-and-marketing toolbox to help you attract your the clients, opportunities, and media attention you deserve.
