Learning from honeybees on how to attract success
I was looking through old email and stumbled upon a June 2007 issue of Coaching Compass, a newsletter put out by the Coach Training Alliance. The compelling title was “Attracting the Success You Deserve.”
Who doesn’t want that?
The key, it revealed, is to add value to every relationship, whether personally or in business.
The analogy about how a honeybee sets the perfect example really brings the point home:
“They go from flower to flower collecting raw materials to produce their product. Essentially they are in the honey making business. Their career is working to support themselves and the rest of their family in the hive. But they also create a by-product. They add value to the rest of the world by pollinating. . .When you’re looking to promote yourself or to create a good buzz for your business, remember the bees. Add value to your world. Your reward will be choice.”
If you seek opportunities to add value to your clients (and systematize the process so that it’s easy and effortless and consistent), they will naturally be magnetized to you again and again. More than that, they will spread the gospel of how great you are.
Why? Because the very idea of giving added value (let alone the actual practice of adding value) is rare.
I’m reminded of Seth Godin quoting NAR’s statistic that “91% of all Realtors never contact the buyer or the seller of a home after the closing.”
Remarks Seth, “Someone just spent a million dollars with you and you don’t bother to call or write?”
Just think of the impact you’d have if you regularly followed up with people to whom you already either sold a property or helped to buy one! What an easy way to differentiate yourself and put you head-and-shoulders above over 90% of your colleagues.
That oughtta get the creative wheels a-churnin’.
What other ways can you pollinate your world? How can you add value to your clients, prospects, potential customers?
Can you think of ways to add value also to your referral partners?
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Flickr image by Martin Heigan, used under a Creative Commons license
Great post! Just wanted to let you know you have a new subscriber- me!
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tshombe Reply:
June 2nd, 2009 at 4:45 pm
Hi Kris,
Thank you for stopping by and taking time to write a comment. I’m really glad you received high value and are coming back for more!
What did you like best about this article? How will you use it to add value to your clients, colleagues, friends, or family members?
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I really liked this post. Can I copy it to my site? Thank you in advance.
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tshombe Reply:
June 4th, 2009 at 3:30 pm
Thanks, Andrew. You absolutely can post the article to your site, as long as you give proper attribution. I’m very glad you enjoyed the post and found it useful.
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