Why I love Apple
I love Apple.
I rode my bike downtown today (Portland’s Pioneer Place) to purchase a new power adapter for my now pretty old school 17″ PowerBook G4.
When I walked in the store, it was PACKED. I don’t think I’ve seen an Apple Store so packed with loyal disciples!
So, I walk through the crowd and before I get to the counter, one of the awesome Apple People ask me what I’m looking for and how can they help me.
When I tell him, he asks a couple of specific questions to make sure he understands what I need and then he goes in the back to get it for me. While I wait, I drool over everything Apple staring me in the face.
He shortly returns and tells me he can take care of me right there.
What? No cash register or computer terminal?
He pulls out an iPhone and I stand in awe as he swipes my card and completes the entire transaction right there!
“Would you like me to email you your receipt?”
Can this service get any better?
“May I get you a bag for your purchase?”
“Yes, that would be great, ” I begin. And then I remember. “Oh no! I’m on my bike and I forgot my . . .”
“Oh, we have backpack bags.”
You. Have. Backpack bags.
It takes me a minute to pick my face off the floor.
“I Love Apple!” I tell him, wanting to kiss the ground he walks on.
Why didn’t I come to Apple in the first place?
Instead, I search high and low for the best deal on the Internet and wait for UPS to deliver it, only to discover the power adapter they sent didn’t even work.
Damn.
To add insult to injury, I had to report that it was faulty or defective or whatever, package it all back up, and send it back.
Some deal.
At first glance, $79 for a power adapter from Apple appears pretty steep.
For the love I always get whenever I go to the Apple Store (not to mention the fast and friendly service), $79 is the real bargain.
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image by Terry Johnston, used with permission under a Creative Commons Attribution 2.0 Generic License
