Why you are repelling clients rather than attracting them
Being a magnetic entrepreneur isn’t limited to attracting clients.
In fact, you may find that you are doing more repelling than attracting.
Why is this?
Well, there can be many reasons why the magnetic poles between you and your ideal clients are all askew, but a foundational piece may be a focus solely on what YOU want, rather than what your (potential) clients want.
Of course, you want to sell your products or services. As an entrepreneur and/or sales professional, that is one of the main reasons your business exists.
But the problem with focusing on making the sale at all costs is the tendency to become blind to the wants, needs, and desires of the client.
Understanding this mentally is easy, but actually catching yourself in the grip of this blinding challenge is another question entirely.
The sales profession is unfortunately set up to orientate and incentivize extreme laserlike focus on quotas at the exclusion of all else, such that the whole game of selling sees leads, prospects, and clients as a numbers game rather than a magnetic, spiritual practice.
You especially see the results of this institutionalized mentality near the end of every quarter. At this time, you can feel the crescendo of feverish madness, as sales professionals neglect family, food, and fun in the quest for whatever financial or material carrot is dangling in front of them.
This, of course, is counterproductive.
On a conscious or unconscious level, people feel and are repelled by your desperation and have-to-sell-now energy.
I was talking recently with a salesperson who had actually bothered to find out what made his client tick. He learned what he liked and had even given thought to the perfect gift that would be meaningful to this qualified prospect.
Unfortunately, he lost sight of this as the end of the quarter drew close and the sale remained pending.
The salesperson did not get the sale, and he attributed its loss to this suffocating “pushing” energy that motivated him to go against his intuitive sense to do the right thing.
So what to do?
- Acknowledge and recognize the tendency to put the blinders on and to forget to inquire about, discover, and engage the prospect or client’s wants and desires. Sometimes awareness alone is curative.
- Make a commitment to build into all of your marketing and into your sales process a Client Attraction Plan that actually attracts (rather than repels) your Ideal Clients.
- Use quotas for guidance and accountability, not as tools to support a winning-at-all-costs attitude. Quotas should guide your actions and mark your progress, not override your values.
- Enroll in my upcoming Get Your Year In Gear! Coaching Program where together we create and implement a Magnetic Client Attraction Plan that is fun, sustainable, and client-focused.
- Have fun!
